Wednesday, May 31, 2006


Link for article about Asian-American and Asian stereotypes in film

Friday, May 26, 2006

Looking through movies

OK, so here are some ideas for "looking through" a movie, rather than just idly consuming or "looking at" a movie (Richard Lanham's terms). Of course, most of the time, it's just fine to enjoy rather than critique a movie.

While viewing, make a list of the top 4-5 main characters, taking note of gender, race, accent, appearance, professional role. Is the character stereotyped? How? If not, is the character unique, created to thwart common stereotypes?

We agreed to diverge on movie choices, trying simply to watch something with a diverse cast. If the movie takes on themes of race, perhaps look for gendered stereotypes (Crash). If the movie is simply a horror flick, try to see where issues of race/gender/sexualities appear.

Have a nice holiday weekend. See you Tuesday.

Wednesday, May 24, 2006

Good link: "State of the Media"

A source for content analysis of newspapers, plus other information about all parts of the news media business--

A scale that you might find useful for coding

Here's an excerpt from a book chapter I wrote, with several others, about seven years ago--it includes the scale plus definitions that we talked about in class today:

"Female and male models within these ads were coded according to three categories adapted from a sex-role scale developed by Pingree et al. (1976). If the model was present merely to enhance the attractiveness of the product, the model was categorized as being 'decorative.' These portrayals show women and men as having no true functional relationship to the product and typically as nothing more than a nonthinking, two-dimensional object. Often these models were dressed in provocative clothing that accentuated their well-sculpted physiques. The second category was labeled 'traditional' and generally featured women and men in stereotypically masculine or feminine roles (e.g., nurses, mothers, fathers, executives, etc.). Depictions of either gender as equal, as managing role reversals competently, or as 'whole persons' rather than caricatures were coded as 'progressive.'"

Here's the citation for Pingree et al.:
Pingree, S. Hawkins, R.P., Butler, M., and Paisley, W. (1976). A scale for sexism. Journal of Communication, 193-200.

Remember, we start class tomorrow morning at 10 a.m.

Tuesday, May 23, 2006

A sample of a mini-study

"Men all demure in ads, but not so with women"

Two-sentence summary of findings:
Men in ads for television shows in two entertainment magazines were all depicted in demure dress, while women were depicted as partially clad or suggestively dressed, as well as demure. Women were depicted in two ways: either sexualized roles or in progressive roles.

Summary of the previous study:
The previous study by Reichert, Lambiase, Morgan, Carstarphen & Zavoina (“Beefcake & Cheesecake,” Spring 1999, Journalism & Mass Comm Quarterly) reveals that women are depicted more explicitly than are men in magazine ads, during a comparison of ads from 1983 and 1993. In this study of six magazines, women were three times more likely to appear in sexualized dress than men.

Its most important foundation literature and how it relates to your own project:
The most relevant study used by the previous study is the work by Soley & Kurzbard (“Sex in Advertising,” 1986, Journal of Advertising), which used a similar coding scale, with these categories: demure, suggestive, partially clad, and nude. This earlier study, upon which the Reichert, et al., study is based, found that while the percentage of sexually oriented appeals in ads hadn’t increased, the amount of explicitness in the ways women were depicted had increased over time.

Corpus and method:
My corpus comprises all full-page ads for television shows, appearing in the July 29, 2005, issue of Entertainment Weekly and the Sept. 26, 2005, issue of People Magazine. The method is quantitative and qualitative content analysis, in which the main character in each ad was coded first as male or female, and then was coded for dress attributes. Descriptive analysis was used to discover information that cannot be captured in coding schemes.

People magazine included 10 depictions of main characters in ads for television shows: 7 of women and 3 of men. All three depictions of men were coded as demure; 4 depictions of women were demure, 2 were suggestive, and 1 was partially clad. In Entertainment Weekly, there were 3 main characters coded: one man who was demurely dressed, and two women who were partially clad. Both magazines featured more depictions of women as main characters than men. A typical “partially clad” depiction could be found in an ad for Desperate Housewives, in which a main character was dressed in revealing evening wear (and reclining). Yet, demure depictions were captured for dramas such as Grey’s Anatomy and Commander in Chief, in which women were depicted in progressive roles.

While some depictions of female characters were progressive, this mini-study fits much of the prior research on advertising depictions of men and women, in which females are much more likely to be depicted sexually and are more likely to be depicted more explicitly. A larger study of print ads for television shows could be attempted to see if this pattern continues, and this information could be compared to findings from studies of broadcast advertising for television shows. Are men ever depicted in sexual ways in these ads, and if so, when? It would also be interesting to discover whether the women depicted in television advertising, if dressed provocatively, were main characters in the shows themselves or were simply minor characters used sexually to attract attention to the show.

Monday, May 22, 2006

Links on Black Entrepreneur magazine editor

Here are two links, one for a column and the other for a story, about the publisher of Black Entrepreneur magazine and his conference last week in Dallas, where the need for mentoring black men was discussed, along with the sometimes negative influences of clothing, music, and mass media. Visit them soon, before they are archived.

Sunday, May 21, 2006

Narrative studies, master narratives, and the news media

Saturday, May 20, 2006

Class Blogs:

Mike Abbaszadeh

C. Anyadike

Crystal Barbour

Shawn Burns

Tabitha Crowe

Brett Davis

Daniel Davis

Brittany Dawson

Tracie De LaRosa

Stephanie Del Carpio

Sean Dickerson

Chelsea Douglas

Linda Dukes

Arielle Eaton

Austin Cole Estes

Brandon Fitgerald

Demi Gandonkar

Thiema Goldson

Laura Good

Casey Hart

Jessica Hart

Ericka Hayes

Kristin Huff

Jamara Hunter

Georgette Kareithi

Nadine Kelsall

Nancy Kihenia

Christie Jones

Jennifer Levinton

Charise Magill

Heather Martin

Tatiani Mathis

Katy McDaniel

Lisa Mear

Heidi M.

Jenny Niezgoda

Megan O’Brien

Stuart Page

Jennifer Pilkenton

Kendall Pippin

Michael Prescott

Fatima Quiroz

Kimberly Rand

Sylvan Rodriguez

Casey Rogers

Megan Rouse

Rachel Routon

Lara Sims

Bryce Smith

Danielle Smith

Ayman Taleb

Ben Taylor

Emily Tippens

Nicole Walbran

Mandi Wallis

Ross Williams

Shawna Wright

Padmasri Yallapragada

Thursday, May 18, 2006

Need the vocab test?

If you missed the take-home vocabulary test, you may send me an email and I'll send it to you as an attachment.

Wednesday, May 17, 2006

Here's a draft of your assignment for next week.

You'll find a scholarly study that you would like to replicate, after selecting new texts. For instance, you'll decide to model your own study based on a previous content analysis of a newspaper or you'll replicate a semiotic study of women's images in magazine ads by choosing updated ads. Your "shadow" project will quickly summarize this earlier study and its results; it will touch on one or two of the most important sources in this earlier study's literature review; it will explain your own new corpus and methodology; and it will report your findings and conclusion. Here's an outline you can use to create a posting for your blog:


Two-sentence summary of your findings:

Summary of the previous study:

Its most important foundation literature and how it relates to your own project:

Your corpus and methodology:

Your findings and conclusions:

Don't panic--we'll discuss this more in class.

Sexual orientation and media coverage

When to use "gay" or "lesbian" as an identifier

GLAAD Eye on the Media

Current issues

A link for "Diseno de Suenos" ("Design of Dreams")

This is the trailer for a show that two friends are pitching to Spanish-language networks.

Tuesday, May 16, 2006

Qualitative vs. Quantitative Research


Lambiase, J. (2006). The problem with “all-American girls”: Coverage of slaying brings out best, then worst, of these victims. In M. Land and W. Hornaday (Eds.) Contemporary Media Ethics, pp. 73-89. Spokane, WA: Marquette.

[deleted material]

Monday, May 15, 2006

Lynching and journalism

Sunday, May 14, 2006

Mothers in the news

From the Fort Worth Star-Telegram

Vocabulary from the textbook

Cultivation theory (p. 108)
Pornography (p. 202)
Lovemaps (p. 265)
Metonymy (p. 266-267)
Androgyny (p. 321)
Theoretical orientations in human sexuality (p. 339)

Race, gender and media
(Plus sexualities, disabilities and many other issues affecting representations in the news and mass media)

Here are some links to help you get started:

General journalism resources
American Journalism Review:
Columbia Journalism Review:
The Poynter Institute (click diversity link at top left of home page):

Method and theory links

Oral history examples:

175th anniversary of the black press (Virtual Newseum):

Propaganda and race (Stalin: the Commissar Vanishes at Virtual Newseum):

Lesbian, gay men, transgender and sexualities issues in the media

Race issues A series written on the black press in 20th century by one of America's most preeminent and long-lived African-American journalist
Forum on race and media at LSU Click on history link National Association of Black Journalists National Association of Hispanic Journalists Asian-American Journalists Association Native American Journalists Association

Links as follow-up to disabilities and new media discussion

Links for stereotypes in movies