Monday, August 30, 2010

The scope of the profession

Some examples of local PR professionals, working across the profession:

Michelle Smith, a TCU alum, president and founder of m strategies inc., an agency with offices in Dallas, Chicago, and Atlanta; or Jason Meyer, a VP with Witherspoon PR, based here in FW and with an office in Austin.

Charley Wilson, managing director of external communication and international advertising manager for American Airlines; Deanna McKinley, PR coordinator for Frito Lay Inc.; and Monica Reyes, community relations manager for Fluor Corp., in Las Colinas.

Amy Casas, director of communications for the AISD and former PIO for the City of Fort Worth; Belinda Willis, PIO for the city of Mansfield; Raul Hinojosa, director of community engagement at UT-Dallas and board member of the Texas Public Relations Association.

Lauren Hoofnagle and Sandrea Shields, Big Brothers and Big Sisters; Scott Milder, Friends of Texas Public Schools.

Amy Sandling Crawford, Crawford Creative Group (Dallas); Linda Jacobson, Que PR (FW PRSA).

Sunday, August 22, 2010

PR case studies of reputation management mistakes ...

... at Toyota, BP, and Goldman Sachs, from the NY Times:

Since these organizations had built their brands on the very characteristics that were at the heart of their crises over the past year, the damage has been worse, according to experts quoted. In other words, everyone found out that their reputation had been based on words, rather than real operational policies and actions. Words must always be tied to deeds, and it became obvious to customers and the public that their words were empty marketing.

Thursday, August 19, 2010

Top PR blogs

Want to know what the best brains in public relations are thinking? Check out this list of the most-read PR blogs: