Monday, January 07, 2013

New certified public communicator program at TCU

TCU has developed a new certificate program for public information officers, marketing directors, and other professionals working for city and county agencies and governments. We developed the program with the Texas Association of Municipal Information Officers, and we hope to kick it off this summer.

Here's the link to register for the program:

Here are the program's benefits and a short overview:
  • A three-year comprehensive communication plan built for your organization
  • Extensive classroom instruction with public relations, advertising, and marketing professors
  • Latest information on metrics, social influence, and digital media
  • Theoretical foundations plus practical applications
  • A database of public-sector cases
  • Two weeks of instruction during two summers on TCU's campus
  • Networking with public-sector professionals in your cohort
  • Access to professors beyond the classroom
OVERVIEW: The Certified Public Communicator Program at TCU is a post-baccalaureate, graduate-level residential program for two summers (one week each in 2013 and 2014), plus a two-day winter session with strategic communication professors from TCU's Schieffer School of Journalism.

Professional communicators working for city, county, and public-sector agencies create three-year comprehensive communication plans for their organizations during the program.

The CPC program is a partnership of TCU's Schieffer School of Journalism, Extended Education, and the Texas Association of Municipal Information Officers.

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