Thursday, September 30, 2010

Story about Tim and Komen effort for October

Thursday, September 23, 2010

From the Wall Street Journal

A link to an article about choosing PR as a profession:

Wednesday, September 22, 2010

Schedule for Social Media Week

Be sure to make plans to hear as many speakers as possible during TCU Schieffer School's Social Media Week for fall 2010:

Tuesday, September 14, 2010

Journalists and thinking about audiences

This is the journalism/news version of our discussion about publics, in chapter 4. It's a long column, but just skim the first part for the gist of what Jay Rosen is saying: We cannot think of an audience or public as a "mass" group anymore. We must think of individuals who also have access to powerful media, who can also help us be better. (Just like the "United Breaks Guitars" case, if anyone had been listening.) And we must think about conversations that are outside of our own, that may lead us to change and evolve into a better organization.

Tuesday, September 07, 2010

More on relationship building ...

... in terms of B2B (business to business) and B2C (business to consumer) relationships. Just like the entry from Jen on Jen Spencer Coaches, relationships mean so much more than transactions.

Wednesday, September 01, 2010

More about the relationship part of PR ...

... here's a post from a blog belonging to Jen Spencer, of Jen Spencer Coaches ...