Thursday, April 30, 2009

Job tips for you

See my latest tweet, plus check out this link:

There's an opening at the alumni association--check it out.

Wednesday, April 29, 2009

Twitter retention problem

Mexico tourism and "swine" flu

Thursday, April 23, 2009

Monday, April 20, 2009

More on Dominoes

Friday, April 17, 2009

Making the case for diversity in business settings

A required reading for April 22:

Thursday, April 16, 2009

Twitter, beyond Amazon to Dominoes Pizza

If you're following the top topics on Twitter, then you'll already be aware of the Dominoes Pizza fiasco, with the YouTube video. Here's the AdAge followup, in two articles:

This last article focuses on the PR disaster of a slow response, again. This week proves that you need those online listening tools, so that you know what is being said about your brand.

Tuesday, April 14, 2009

Followup info on Amazon's lapse in response

Again, we won't be meeting Wednesday this week--it's a research day.

Here's a link to a story about Amazon's failure to follow news about itself in Twitter, where it was the No. 1 story on Monday (we talked about it in class).

Monday, April 13, 2009

No class meeting on Wednesday, April 15

We'll not meet again until Monday, April 20, when Charley Wilson, who's an alum and with American Airlines, will join us. We'll start talking about corporate ethics, taking our theoretical discussions into the boardroom and executive suite. On April 22, we'll start the Enron DVD.

Wednesday, April 15, is a research day for your final project. It's a chance for you to determine for sure that you can gather enough information for your project, without needing to change topics.

Return on investment on social media

Friday, April 10, 2009

More on social media

Three links from AdAge, on social media. Last link talks about finding the right mix of old and new media:

Wednesday, April 08, 2009

Another use for Twitter: Fictional characters

From a colleague, a blurb from AdAge:

NEW YORK ( -- In the wake of her high-profile promotion of the AMC series "Mad Men" on Twitter, Carri Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Mad Men" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.

Here's the link:

Tuesday, April 07, 2009

Link to FDA warning to Big Pharma

Here's an AdAge story about Big Pharma's attempt to mislead potential customers with online information:

It fits our reading and discussion for Wednesday.

Wednesday, April 01, 2009

Info on Zenith Awards at OU