Sounds like ...

Conflict of interest and the ADA:

www.nytimes.com/2006/11/25/health/25ada.html

posted by jacqueline @ 1:50 PM

Cancer and a conflict of interest

http://www.star-telegram.com/245/story/274635.html

posted by jacqueline @ 2:43 PM

Review for The TEST

Why are codes of ethics important to professions?
What are some of the criticisms of the PRSA code?
How does a PR professional serve as an ethical advocate?
Explain the ethical concepts of utilitarianism and communitarianism.
Check out question 2 from chapter 1.
Define corporate speech and commercial speech, and the First Amendment principles that make these relevant to PR practice.
The FTC (FDA or SEC) and relevance to PR practice, and more broadly, to integrated practices that you may be involved in some day.
How do lobbying regulations impinge on workers in public affairs?
Think of an example of how defamation could occur in the PR context.
Discuss red flags and strategies for avoiding libel.
Consider privacy and PR work, and strategies for ensuring that sensitive matters are kept private.
Read about PR and negligence, especially concerning contests.
Question 3, chapter 4.Why should PR pros care about copyright?
What is Fair Use, and why does this concept probably not apply to most commercial activities?
Why should a PR professional care about protecting his/her company's trademark? How is trademark protected?

posted by jacqueline @ 6:58 AM

Apology link

Check this out--a YouTube apology from last spring. Thanks, Megan.

http://www.canada.com/nationalpost/financialpost/story.html?id=59c3825e-edc2-428b-acdc-0984670f2c8a

posted by jacqueline @ 6:50 PM

More on fake blogging

Check out this link at Wikipedia on fake blogs, or "flogs."

http://en.wikipedia.org/wiki/Fake_blog

This is an entry that's incomplete, and I thought it would be an interesting class project for us to add to the entry and make it better, based on class discussion yesterday. So, keep this in mind.

posted by jacqueline @ 11:37 AM

A link about social networking

Megan sent this URL for a story at prsa.org about social networking, and how the same approach worked for Target, while backfiring for Wal-Mart.

http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003654896

Again, it's like the "Gears of War" example we talked about yesterday, which was Microsoft's strategy for generating word-of-mouth about that game. It fit that community of consumers very well.

While you're thinking about corporate apologies and the notion of "kairos" or timing/tone, be sure to send me relevant links and I'll post them here.

posted by jacqueline @ 9:40 AM

More on logistics

Keep reading the posts, below, to be sure you're aware of information about the course and the play. Here's a list of who is attending the play on Sunday, Oct. 14:

Mike A.
Sara B.
Ashley B.
Aaron B.
Jennica D.
Maria E.
Kali F.
Amanda Mc. + 1
Kelli M.
Stephanie M.
Jocelyn N.
Jennifer N.
Moniqa P.
Michelle P.
Kate R.
Rana R.
Maria R.
Lauren S.
Megan S.
Denise S.
Holly S.
Melanie T.
Paul W.
Pod Y.

Here's a list of blog addresses, so that you may check to be sure yours is working:

Mike A. bimmerista.blogspot.com
Jenna B. jennabbarber.blogspot.com
Sara B. sarabarnard.blogspot.com
Ashley B. ashleybonenberger.blogspot.com
Aaron B. bracatalk.blogspot.com
Jennica D. jmdrewe.blogspot.com
Maria E. espinosam.blogspot.com
Kali F. kflewellen.blogspot.com
Krissy G.
Brandy J. brandyjules.blogspot.com
Amanda M. therearenostrangers.blogspot.com
Kelli M. kelli0michele.blogspot.com
Stephanie M. sam0096.blogspot.com
Leah M. leah-molidor.blogspot.com
Renada N. http://astoldbyme-renada.blogspot.com/
Jocelyn N.
Jenny N. jrniezgoda.blogspot.com
Moniqa P. moniqap.blogspot.com
Michelle P. michelle-passingtime.blogspot.com
Kate R. katrichardson.blogspot.com
Rana R. rizr.blogspot.com
Maria R. margrocha.blogspot.com
Lauren S. lsanderson5686.blogspot.com
Megan S. sheehan-4470.blogspot.com
Denise S. deniseshort.blogspot.com
Holly S. 4470blogpage.blogspot.com
Melanie T. mkt2420.blogspot.com
Paul W. thewupublicrelationsskinny.blogspot.com
Pod Y. yallapragada.blogspot.com

posted by jacqueline @ 12:49 PM

Alternative assignment

Here's the alternative assignment for David Mamet's "Glengarry, Glen Ross." You'll need to rent GGR or read the play, and then write an essay on American individualism and its relationship to success at any cost. What were the "tipping points"? Could a different path have been taken through different choices? When? Describe the context in which decisions were made. Discuss the rationalizations and justifications that were used by the co-workers and bosses. This is a two- or three-page paper, double spaced; spend your time on commentary as directed by the prompts above, rather than summarizing the play.

posted by jacqueline @ 3:24 PM

Remember to visit PRSA web site

Check out PRSA's code of ethics at its web site, http://www.prsa.org/. Remember to compare parts of the code to the principles we have discussed in class: freedom, stewardship, justice, humaneness, truth. Which parts of the code mirror communitarian impulses? Utilitarian impulses? In general, do you think the actions inscribed in the code are mostly communitarian or utilitarian?

posted by jacqueline @ 9:09 AM

Two views of corporate speech

Be sure to read over the First Amendment link, provided in the early part of the semester, for our discussion of corporate and commercial speech.

This link provides one perspective on corporate speech (mid-way through this article), in terms of how corporate speech "rights" may impinge on individual speech rights. What do you think? Are there recent examples of this dilemma that you could discuss in class?

http://www.commondreams.org/views06/0801-20.htm

Here's another link from 2002 to information about the Nike case (mentioned in our text), from a different perspective.

posted by jacqueline @ 9:00 AM

Logistics for class

We'll meet at 4 p.m. Monday, Oct. 8, since I have the first meeting of a UNT task force on which I'm serving. This will be the only time that we'll have a late start for class. Remember also that we have a due date on Oct. 8.

Also, we'll not be meeting Oct. 15 since we'll be attending the play on Oct. 14. I'll have maps for you in class on Oct. 8, alternative assignments for those not attending, and other information. The play starts at 2 p.m.; I'll be there at 1:15, waiting in the will-call line for our tickets. Here's a link to the Dallas Theatre Center.

http://www.dallastheatrecenter.org/Page.aspx?WP_ID=312

Scroll down on the page at this link, for directions to the theater and information about parking.

posted by jacqueline @ 8:40 AM

http://www.dallasnews.com/sharedcontent/dws/dn/opinion/points/
stories/DN-wade_30edi.ART1.State.Edition1.4300c6a.html

posted by jacqueline @ 11:55 AM