Tuesday, February 26, 2008

Market Street, by United Supermarkets

To prepare for our visit with Michelle Owens, who works for United in Lubbock, please read the story about organic and high-end supermarkets in the Dallas/FW market.

posted by jacqueline @ 7:38 AM

Thursday, February 21, 2008

Ads with (the wrong) emotion

We talked a bit in class on Wednesday about emotional appeals and how they can mess up information processing. Here's a different take on the emotion of "snide," from Ad Age.

Sometimes PR must deal with these issues, if only as the clean-up crew for the kinds of attitudes this type of advertising may produce.

posted by jacqueline @ 8:39 AM

Tuesday, February 19, 2008

Cross-cultural ethics ...

... or the Germans meet the expectations of other national business codes of ethics.

Check out the story in the NYTimes, today.

posted by jacqueline @ 7:13 PM

Monday, February 18, 2008

Check out these ethics guidelines

We talked today about some of these guidelines in the abstract--here is an example from the Poetry Foundation of guidelines for employees of this 501(c)3 organization.

http://www.poetryfoundation.org/foundation/policies.html#gifts

If you have an employer with guidelines, bring them in for discussion in class.

posted by jacqueline @ 7:15 PM

Sunday, February 17, 2008

Whole Foods acts on communitarian principles

See this article for a possible candidate for a final project.

posted by jacqueline @ 7:13 PM

Monday, February 11, 2008

Class blogs

nataliaPRethics.blogspot.com
Amygoettle.blogspot.com
eddieg05.blogspot.com
ctaylor6233.blogspot.com
journalismbloglisa.blogspot.com/
connorashley.blogspot.com
christinaburns.blogspot.com
katypi.blogspot.com
s_newson.blogspot.com
kmmuller.blogspot.com
monicamendez.blogspot.com
lb2420.blogspot.com
brianunt.blogspot.com
scg0034.blogspot.com
chellybell.blogspot.com

posted by jacqueline @ 8:52 AM