Tuesday, January 29, 2008

Links for class

Exxon lies ...
http://www.youtube.com/watch?v=LhCDLleXLpo

Jet Blue and its promise:
http://www.youtube.com/watch?v=-r_PIg7EAUw

posted by jacqueline @ 6:44 PM

Monday, January 28, 2008

Analyzing a case study

Click here for a .pdf file of a helpful article.

www.awpagesociety.com/public/news/analysis.pdf

posted by jacqueline @ 8:49 AM

Tuesday, January 22, 2008

Big Pharma and its discontents

(At least if you're an ethical PR person)

The Vytorin story that we talked about last week:

http://adage.com/article?article_id=123228

posted by jacqueline @ 3:09 PM

Sunday, January 13, 2008

First post of 2008

Welcome to the spring 2008 course PR law, ethics and diversity. I'm looking forward to some interesting discussions and cases, and current events always add a great dimension to the class. So be sure to bring in news events that are relevant to our discussion.

Two links to start with:

http://en.wikipedia.org/wiki/Fake_blog

This will help with our investigation of fake blogs (obviously a no-no in the PR world, but that hasn't stopped some agencies and other PR professionals from trying this) and will help with our first research project. We'll be studying authenticity, credibility, and authority on Wikipedia and in the online world in general, and we'll try to make a contribution to this particular entry at Wikipedia.

http://www.nytimes.com/2008/01/13/sports/baseball/13clemens.html

Yes, you'll be reading the NY Times along with me all semester. Here's the first story, in Sunday's paper, about spin, crisis communication, defamation of character, and other issues pertinent to our class this semester.

posted by jacqueline @ 12:10 PM