Job tips for you
See my latest tweet, plus check out this link:
http://www.untalumni.com/staff_directory.php
There's an opening at the alumni association--check it out.
Sounds like ...
Thursday, April 30, 2009
Wednesday, April 29, 2009
Twitter retention problem
http://adage.com/digital/article?article_id=136318
Mexico tourism and "swine" flu
http://adage.com/globalnews/article?article_id=136314
http://adage.com/digital/article?article_id=136318
Mexico tourism and "swine" flu
http://adage.com/globalnews/article?article_id=136314
Thursday, April 23, 2009
Monday, April 20, 2009
Friday, April 17, 2009
Making the case for diversity in business settings
A required reading for April 22:
http://tinyurl.com/dk65na
A required reading for April 22:
http://tinyurl.com/dk65na
Thursday, April 16, 2009
Twitter, beyond Amazon to Dominoes Pizza
If you're following the top topics on Twitter, then you'll already be aware of the Dominoes Pizza fiasco, with the YouTube video. Here's the AdAge followup, in two articles:
http://adage.com/article?article_id=136015
http://adage.com/article?article_id=136004
This last article focuses on the PR disaster of a slow response, again. This week proves that you need those online listening tools, so that you know what is being said about your brand.
If you're following the top topics on Twitter, then you'll already be aware of the Dominoes Pizza fiasco, with the YouTube video. Here's the AdAge followup, in two articles:
http://adage.com/article?article_id=136015
http://adage.com/article?article_id=136004
This last article focuses on the PR disaster of a slow response, again. This week proves that you need those online listening tools, so that you know what is being said about your brand.
Tuesday, April 14, 2009
Followup info on Amazon's lapse in response
Again, we won't be meeting Wednesday this week--it's a research day.
Here's a link to a story about Amazon's failure to follow news about itself in Twitter, where it was the No. 1 story on Monday (we talked about it in class).
http://adage.com/digitalnext/article?article_id=135967
Again, we won't be meeting Wednesday this week--it's a research day.
Here's a link to a story about Amazon's failure to follow news about itself in Twitter, where it was the No. 1 story on Monday (we talked about it in class).
http://adage.com/digitalnext/article?article_id=135967
Monday, April 13, 2009
No class meeting on Wednesday, April 15
We'll not meet again until Monday, April 20, when Charley Wilson, who's an alum and with American Airlines, will join us. We'll start talking about corporate ethics, taking our theoretical discussions into the boardroom and executive suite. On April 22, we'll start the Enron DVD.
Wednesday, April 15, is a research day for your final project. It's a chance for you to determine for sure that you can gather enough information for your project, without needing to change topics.
We'll not meet again until Monday, April 20, when Charley Wilson, who's an alum and with American Airlines, will join us. We'll start talking about corporate ethics, taking our theoretical discussions into the boardroom and executive suite. On April 22, we'll start the Enron DVD.
Wednesday, April 15, is a research day for your final project. It's a chance for you to determine for sure that you can gather enough information for your project, without needing to change topics.
Friday, April 10, 2009
More on social media
Three links from AdAge, on social media. Last link talks about finding the right mix of old and new media:
http://adage.com/digital/article?article_id=135866
http://adage.com/digital/article?article_id=135876
http://adage.com/digital/article?article_id=135878
Three links from AdAge, on social media. Last link talks about finding the right mix of old and new media:
http://adage.com/digital/article?article_id=135866
http://adage.com/digital/article?article_id=135876
http://adage.com/digital/article?article_id=135878
Wednesday, April 08, 2009
Another use for Twitter: Fictional characters
From a colleague, a blurb from AdAge:
NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of the AMC series "Mad Men" on Twitter, Carri Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Mad Men" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.
Here's the link:
http://adage.com/aboutdigital/article?article_id=135729
From a colleague, a blurb from AdAge:
NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of the AMC series "Mad Men" on Twitter, Carri Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Mad Men" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.
Here's the link:
http://adage.com/aboutdigital/article?article_id=135729
Tuesday, April 07, 2009
Link to FDA warning to Big Pharma
Here's an AdAge story about Big Pharma's attempt to mislead potential customers with online information:
http://adage.com/article?article_id=135818
It fits our reading and discussion for Wednesday.
Here's an AdAge story about Big Pharma's attempt to mislead potential customers with online information:
http://adage.com/article?article_id=135818
It fits our reading and discussion for Wednesday.
Wednesday, April 01, 2009
Thoughts from a college professor about writing, new media, mass media, ethics and more.
Links
Previous Posts
- New certified public communicator program at TCU
- Squawk, squawk: Chick-fil-A
- Results: Why is it ethical to eat meat?
- On waging opinion, if you are a female writer Here...
- This view of Kony viral video echoes our class dis...
- Information about drug arrests at other Texas coll...
- Ethics and social media for the newsroom So, let'...
- Enron: The Smartest Guys in the Room http://www.y...
- #PRDefined, Focused on Value-Building ... ... but...
- William Powers, the latest voice in a never-ending...
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