Monday, November 23, 2009

Intercultural opportunities and problems

Translation problems:
http://www.youtube.com/watch?v=0GdLClHAMB0

Apologies:
www.youtube.com/watch?v=tVm_FkJfuj8

http://www.youtube.com/watch?v=tVm_FkJfuj8

posted by jacqueline @ 7:17 AM

Wednesday, November 18, 2009

Read about Coke's biggest social media push ...

... in AdAge, http://adage.com/digital/article?article_id=140591

posted by jacqueline @ 7:35 AM

Thursday, November 12, 2009

Digital PR/advertising

PRODUCT PLACEMENT
An old media model in digital media: brands paying creators of popular online videos to include their products.
http://www.youtube.com/watch?v=XhI5iMGz7JI (LonelyGirl15 episode from summer 2007 and Neutrogena)

VIRAL VIDEOS
Brands upload footage or full-fledged videos at microsites, on YouTube, or other video-sharing sites, hoping it will go viral and be used in mashups and remixes created by fans (or evangelists) of the brand.
http://www.youtube.com/watch?v=t7lg2JJRpdo (Gears of War example, with millions of viewings and more than 700 different mashups)

http://www.theviralfactory.com/

PR and BLOGOSPHERE:

posted by jacqueline @ 11:00 AM

Wednesday, November 11, 2009

From TPRA's blog: The FTC, blogging and transparency

http://tprablog.wordpress.com/2009/11/10/11-ways-pr-should-respond-to-ftc-blogging-regulations/

posted by jacqueline @ 8:12 PM

Monday, November 09, 2009

A "draft" of the video for halftime

http://www.youtube.com/watch?v=LVeLk6Y9vn8

posted by jacqueline @ 7:09 AM