Thursday, May 14, 2009

Guidelines for journalists' use of Twitter, Facebook

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544

posted by jacqueline @ 8:29 AM

Tuesday, May 12, 2009

THIS is the last post ...

Check out this video, for its content, but also for the technology used--notice how people can add "bubble" comments along the pathway as the video is playing.

And I think he's right--press releases are like smoke signals or Morse code.

http://garyvaynerchuk.com/post/104294395/telling-your-story-and-how-so-many-miss-it

Here's an article with tips about finding a job in this market:

http://blog.womenforhire.com/2009/02/class-of-09-hiring-perseverenc.html

posted by jacqueline @ 8:20 AM

OK, this is the last post for now ...

An article about the difficulties of implementing campaigns using social media:

http://adage.com/smallagency/post?article_id=136559

And an AdAge video about a Twitter-based company:

http://adage.com/brightcove/lineup.php?lineup=18982295001&title=22555805001

posted by jacqueline @ 8:04 AM

Monday, May 11, 2009

One last post for the semester:

Another good link, on PR (earned media) and advertising (paid media).

http://adage.com/columns/article?article_id=136530

posted by jacqueline @ 7:22 AM

See you at 10:30 a.m. Wednesday, May 13

That's when we'll have our final presentations. Also, check out this "case study," of what not to do, courtesy of AdAge and KFC (and Twitter buzz). The article also lists other marketing disasters.

http://adage.com/article?article_id=136551

posted by jacqueline @ 7:17 AM