Wednesday, March 31, 2010

Two articles for you: Starbucks and Geolocation

This Starbucks article focuses on the gun carrying issue, from the NYTimes. This may be what happens when a brand/store positions itself as a "town square," so that it inevitably lands directly into politics:

http://www.nytimes.com/2010/03/28/magazine/28FOB-consumed-t.html

A fitting article that goes along with our technology chapter from AdAge, which offers advice about geolocation sites, such as Foursquare, which is like Twitter on GPS:

http://adage.com/digitalnext/article?article_id=143036

posted by jacqueline @ 9:52 AM

Friday, March 12, 2010

What brand fits the content of Chat Roulette?

See this AdAge story about a company willing to place its brand next to the "editorial" content of Chatroulette. Think about this in terms of a brand considering its values before communicating, as well as other topics from our textbook.

http://adage.com/globalnews/article?article_id=142741

posted by jacqueline @ 9:03 AM