Sounds like ...

The scope of the profession

Some examples of local PR professionals, working across the profession:

AGENCY
Michelle Smith, a TCU alum, president and founder of m strategies inc., an agency with offices in Dallas, Chicago, and Atlanta; or Jason Meyer, a VP with Witherspoon PR, based here in FW and with an office in Austin.

CORPORATE
Charley Wilson, managing director of external communication and international advertising manager for American Airlines; Deanna McKinley, PR coordinator for Frito Lay Inc.; and Monica Reyes, community relations manager for Fluor Corp., in Las Colinas.

GOVERNMENT
Amy Casas, director of communications for the AISD and former PIO for the City of Fort Worth; Belinda Willis, PIO for the city of Mansfield; Raul Hinojosa, director of community engagement at UT-Dallas and board member of the Texas Public Relations Association.

NONPROFIT
Lauren Hoofnagle and Sandrea Shields, Big Brothers and Big Sisters; Scott Milder, Friends of Texas Public Schools.

INDEPENDENT PR CONSULTANTS
Amy Sandling Crawford, Crawford Creative Group (Dallas); Linda Jacobson, Que PR (FW PRSA).

posted by jacqueline @ 8:16 AM

PR case studies of reputation management mistakes ...

... at Toyota, BP, and Goldman Sachs, from the NY Times:

http://www.nytimes.com/2010/08/22/business/22crisis.html

Since these organizations had built their brands on the very characteristics that were at the heart of their crises over the past year, the damage has been worse, according to experts quoted. In other words, everyone found out that their reputation had been based on words, rather than real operational policies and actions. Words must always be tied to deeds, and it became obvious to customers and the public that their words were empty marketing.

posted by jacqueline @ 4:34 PM

Top PR blogs

Want to know what the best brains in public relations are thinking? Check out this list of the most-read PR blogs:

http://www.invesp.com/blog-rank/PR

posted by jacqueline @ 9:21 AM