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Twitter links and debriefing from online conversation

I'm interested in hearing about your experiences online Thursday night during our lurking and tweeting for the #u30pro discussion. Friday, I had a chance to discuss our experience with a few students in the small group meeting, but I want to hear from all of you.

Also, here are two links from The Dallas Morning News about Twitter and other social medea use during the aftermath of the Haiti earthquake. Local corporation American Airlines had a tough time with one rumor, and a professional who handles social media for the company, Stephanie Martinez, will be visiting our class in early March during Schieffer's Social Media Week.

http://bit.ly/9cQtkH

http://bit.ly/9fhtJk

posted by jacqueline @ 12:49 PM

From Torches of Freedom to "Health" for China

http://www.youtube.com/user/AdAge#p/search/0/zgLPaKhUaSw

posted by jacqueline @ 6:35 AM

An earlier (and better) effort in persuasion in PR history

Sojourner Truth's speech from 1851 at the Women's Convention:

http://www.youtube.com/watch?v=4vr_vKsk_h8

Here's more of the same, in terms of the textbook story of PR, but it has a great section on 9/11 and British history of PR:

http://tinyurl.com/ye3frmf

http://74.125.95.132/search?q=cache:SgwiokRc9j0J:www.instituteforpr.org/files/uploads/MiniMe_HistoryOfPR.pdf

And a site with basic history, based on some of the things in our textbook:

http://faculty.camdencc.edu/abreve/prhistory/home/def.htm

posted by jacqueline @ 7:03 AM

PR, spin, and Edward Bernays

Our textbook discussed the torches of freedom campaign, described and shown here, along with Edward Bernays' transformation of propaganda into public relations:

http://www.youtube.com/watch?v=478HaghDL1w

posted by jacqueline @ 8:07 PM

Next week, the Twitter assignment is ...

... joining the #u30pro discussion on Thursday night at 7 p.m. This is the discussion co-moderated by a former student and friend, Lauren Fernandez, who works in Dallas for Moroch. Here's more:

http://www.brazencareerist.com/2010/01/21/under-30-professionals-freestyle-discussion

Our goal is to listen to this discussion, to participate minimally if at all, and to retweet good advice and questions to each other via our own hashtag, #jour30403 (this is different from our twitter page), between 9 and 11 p.m. that night. Propose your own questions for that group, and we'll get Lauren to respond later when she's available.

posted by jacqueline @ 3:25 PM

Issues management imperative for brand management

A seasoned public relations practitioner serves an important role on the brand management team, for many reasons, but especially for issues management. This story from AdAge, about a cruise line still visiting Haiti, shows why:

http://adage.com/article?article_id=141607

posted by jacqueline @ 3:17 PM

Three ads for PR jobs

JOB NO. 1
QUALIFICATIONS: Resume must include experience working in the public sector in Washington, D.C. Specifically, the candidate must understand how to develop, direct and execute communication strategy and programming targeted to government and opinion-elite audiences. Campaign experience is essential. Understanding and experience with traditional media, social media, and digital communications is required. Understanding financial services and the legislative/regulatory issues currently being debated (insurance, credit cards, capital markets, etc.) a plus. Candidate must bring strong people management and organizational skills.

RESPONSIBILITIES include:
*Develop and execute strategic and tactical public affairs campaigns on behalf of clients seeking to change attitudes of decision makers and opinion leaders
*Lead and direct client service, new business development, organizational development, staff training and development and quality control of account teams by serving as a key interface with clients
*Must develop successful working relationship with Edelman public affairs teams in Washington, D.C. and New York
*Must identify future political trends and seek to develop new business to help clients capitalize on these trends (existing clients, new clients)
*Provide leadership in day-to-day account activity, media relations, strategic client counseling and staffing projects effectively
*Supervise writing and editing according to clients' marketing and business goals
*Manage billing, RFPs and client contract negotiations

OTHER INFORMATION:
*Mastery in project, people and client management are musts for this role
*Agency experience is strongly preferred
*Department of Treasury / Senate Banking / House Financial Services Committee experience very helpful
*Role provides significant opportunities for growth and advancement along with the opportunity to work with a driven and hard-working team
*Candidates must be proactive, flexible, autonomous, quality-minded, detail-oriented, have a great attitude, and be willing to mentor and guide career progression of junior staffers
*Position reports to Managing Director, Corporate Affairs

JOB NO. 2
The Chicago office of Ogilvy Public Relations offers full time, paid internships throughout the year to college seniors and recent graduates. The ideal applicant is detail-oriented, enthusiastic, reliable, creative and efficient. Excellent writing skills are required and media relations experience is a plus.

Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY). For more information, visit our Web site at

For more information, please visit our Web site at http://www.ogilvypr.com/

JOB NO. 3
Company X is looking for a full-time public relations specialist to help run its online PR and marketing campaign for a new social network in the healthcare field. This person would ideally have 2-5 years experience in a public relations agency or in-house with a technology or web-based company. The specialist will work on-site at med3q's offices in downtown Fort Worth, and work closely with the PR agency. Public Relations Specialist . Assist PR account team to prepare executives for media interviews . Contribute to website content . Answer media inquiries . Make media calls . Draft press releases . Coordinate a speaker's program for senior executives . Project manage a weekly online radio/podcast program . Coordinate with designers for specific web-related projects . Monitor blogs for company mentions . Place stories in blogs . Distribute press releases online . Build lists and maintain databases . Manage a review program . Manage clips . Weekly reports to management . Coordinate bugs and fixes with website development team .

posted by jacqueline @ 8:28 PM

The scope of the profession

Some examples of local PR professionals, working across the profession:

AGENCY
Michelle Smith, a TCU alum, president and founder of m strategies inc., an agency with offices in Dallas, Chicago, and Atlanta; or Jason Meyer, a VP with Witherspoon PR, based here in FW and with an office in Austin.

CORPORATE
Charley Wilson, managing director of external communication and international advertising manager for American Airlines; Deanna McKinley, PR coordinator for Frito Lay Inc.; and Monica Reyes, community relations manager for Fluor Corp., in Las Colinas.

GOVERNMENT
Amy Casas, director of communications for the AISD and former PIO for the City of Fort Worth; Belinda Willis, PIO for the city of Mansfield; Raul Hinojosa, director of community engagement at UT-Dallas and board member of the Texas Public Relations Association.

NONPROFIT
Lauren Hoofnagle and Sandrea Shields, Big Brothers and Big Sisters; Scott Milder, Friends of Texas Public Schools.

INDEPENDENT PR CONSULTANTS
Amy Sandling Crawford, Crawford Creative Group (Dallas); Linda Jacobson, Que PR (FW PRSA).

posted by jacqueline @ 7:32 AM

Some help with Twitter

Having a hard time getting your brain about Twitter and what it's good for in the professional world? Here are some links to help you:

http://smallbiztrends.com/2010/01/how-to-use-twitter-as-a-smb-owner.html

http://www.blogger.com/post-create.g?blogID=5850960 (plus the extra topics across the top of this page.)

The best way to figure Twitter out is to use it, and then to visit the home pages of business, organizations, and people who have figured out how to use it effectively.

posted by jacqueline @ 12:13 PM

Welcome, and first-day help

These links will help you make sense of the syllabus and first-day handout:

www.twitter.com (please sign up for an account before Wednesday)

www.iclicker.com (please register your iClicker here)

Group projects:

Corporate apologies (you'll read up on three durrent corporate cases and analyze the apologies), writing a one-page report with both summary and commentary. See http://www.nytimes.com/2010/01/10/opinion/10sun3.html.

Relay for Life, with details about the Fort Worth event in early April, may be found at http://main.acsevents.org/site/TR?pg=entry&fr_id=24070.

posted by jacqueline @ 6:09 PM