Monday, February 28, 2011

The busy life of a social media manager ...

... click here:

http://blog.socialcast.com/e2sday-the-hectic-schedule-of-a-social-media-manager/

posted by jacqueline @ 11:07 AM

Wednesday, February 23, 2011

More on CSR, or having your cake and eating it, too

We talked Tuesday about Corporate Social Responsibility, and here's a link about an oil company and recent news about a 10-year-old lawsuit about Texaco's environmental damage in the Amazon region. The advertising campaign from Chevron, now owner of the former Texaco, doesn't match the reality of its operational circumstances in fighting lawsuits demanding damages for the environmental pollution.  If Chevron cares about communities and alternative energy, then why doesn't it care about the Amazon region and its communities?

It's a case of branding schizophrenia, and consumers are smarter than that.  It's sort of like the disconnect between two brands owned by Unilever: Dove and Axe.

Web sites related to CSR, ethics, and the practice of public relations

Here are the web sites we discussed during class:

http://www.prsa.org/ (see the code of ethics here)
http://www.prwatch.org/ (covers current events and corporate cases, often when the PR folks aren't performing well or are involved in spin)

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posted by jacqueline @ 7:13 AM

Tuesday, February 15, 2011

Blogs for your daily reading

Staying current with trends about the profession is important for PR. Here are two blogs to get you started on developing a list of professional resources:

http://prsay.prsa.org/
http://kdpaine.blogs.com/

Staying current with local issues is another important habit to build for yourself while you're in college.  Here's a blog that focuses on Dallas:

http://frontburner.dmagazine.com/

posted by jacqueline @ 8:46 AM

Monday, February 07, 2011

Check out those Super Bowl ads

If you missed 'em, from AdAge:
http://adage.com/superbowl/article?article_id=148720

posted by jacqueline @ 7:37 AM