News releases, and social media news releases
We'll talk in class today about traditional news releases (also called press releases), and we'll discuss briefly social media news releases, aka information distributed digitally on the web, rather than through paper or email.
http://www.prdaily.com/Main/Articles/7678.aspx
http://www.pitchengine.com/
Sounds like ...
Tuesday, March 29, 2011
Thursday, March 24, 2011
Info on the catastrophe in Japan
http://adage.com/article/news/japan-nuclear-catastrophe-sparks-pr-battle-u-s/149530/
http://adage.com/article/news/japan-nuclear-catastrophe-sparks-pr-battle-u-s/149530/
Thursday, March 10, 2011
Hurricane and tornado preparedness ...
... from the State of Texas. Unfortunately, I haven't heard anything about this effort in mass media through an advertising campaign, but perhaps you have. State budget cuts may be preventing some of these essential communication efforts.
http://www.texasprepares.org/
This becomes relevant to our discussion about Chapter 9, on the communicating and acting stage of the PR process. There's also a Spanish-language version of this site.
... from the State of Texas. Unfortunately, I haven't heard anything about this effort in mass media through an advertising campaign, but perhaps you have. State budget cuts may be preventing some of these essential communication efforts.
http://www.texasprepares.org/
This becomes relevant to our discussion about Chapter 9, on the communicating and acting stage of the PR process. There's also a Spanish-language version of this site.