Thursday, September 29, 2011

Resume design, writing and interactivity

Some ideas for ensuring your resume is read and remembered--don't have to do all of these things, but some may be relevant for particular kinds of jobs especially, such as social media work.

http://mashable.com/2011/07/10/digital-resume/

posted by jacqueline @ 10:57 AM

Thursday, September 22, 2011

CMOs and CIOs need each other

The debacles of Netflix and Sony point to problems that must exist between CIOs and public relations, perhaps labeled marketing for some companies.  Here's AdAge's take on that relationship:

http://adage.com/article/digital/friends-digital-benefits-cmos-link-cios/229866/

posted by jacqueline @ 2:55 PM

Tuesday, September 13, 2011

9/11 themed advertisements

Here's a link to AdAge, and its story today about 9/11 themed ads. There are videos embedded so that you can see the ones you might have missed.


http://adage.com/article/news/sept-11-tv-advertising/229732/

What do you think about the use of a national tragedy as part of advertising content? Is it exploiting the anniversary?  Is it honoring those who died that day?  Is it meaningful for consumers?  Does it simply help ads to match the tone of much of the commemorative programming that day?

posted by jacqueline @ 5:46 PM